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Here are four compelling reasons for influencers to utilize hashtags: High discoverability and social visibility Related Read: 7 Brands that are Killing It with Their Strong Meme Game on Instagram Benefits of using Instagram hashtags for influencers With that let’s look at reasons why you should take adding hashtags to your Instagram posts seriously. In fact, they can also follow the hashtag to keep seeing the content using the particular hashtag in their Instagram feed. When a user clicks them, they can find relevant content using the specific hashtag. This is exactly what Instagram hashtags do. In a way, you can think of hashtags are storage organizers that categorize things for easy finding. When a user clicks the hashtag, they can easily discover all the content – new or old – posted under it.
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This means all posts using the #MondayVibes, for instance, is categorized under it. Generally speaking, hashtags are responsible for organizing posts on social media. Now, another important question: How do Instagram hashtags work? But if you’re starting out, it’s best to stick with using hashtags that people are already searching for to make your content discoverable. It’s best not to create a hashtag longer than 3-4 words because it can become difficult to read if it’s longer.Example: #Holidaysarecoming or #HolidaysAreComing. It doesn’t matter if you capitalize each word in the hashtag.This shows it’s clickable and all posts using the hashtag are arranged under it. If you add a space, you’ll render the hashtag useless since it’s not searchable that way.īut wait, how can you tell the hashtag’s working? When you put together a word or phrase with a hash symbol on Instagram, it appears blue instead of the standard text colour. See that there’s no space between the hash and the word or phrase that follows. Hashtags are either one-word or multiple word tags with a hash symbol in front of them that categorize content, therefore, making it more discoverable. Let’s dive in already: What are Instagram Hashtags? We’ve also got never-do-this tips for using hashtags correctly to save you from harm’s way on the social channel.
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So in this guide, we’re going to walk you through finding the right Instagram hashtags and how to use them. In fact, you’re going to have a hard time growing as an influencer if you don’t use the top hashtags on Instagram. Where high-quality content and caption writing tell memorable stories on the platform, hashtags offer a stage for those stories – ensuring more and more eyeballs see that story. The two help them tell compelling stories that hook audiences, which makes these two the essential components for influencer success on Instagram.īut there’s also a third pillar that helps with discoverability and visibility – something you can’t afford to overlook: Instagram hashtags. Know what’s common among the top Instagram influencers?Ĭreative content and captivating copywriting.